Full Stack Digital Marketing Mastery: A Career Pathways 

: Syllabus 

Total Classes: 40 

Duration per Class: 2 Hours

{Perfect Skill + Perfect Guideline + Perfect Dedication = Success}

Semester-1: 10 classes (20 hours)

Digital Marketing Foundations & Content Strategy

Pathway-1: Digital Marketing Foundations (Class 1-5)

Class 1: Introduction to Digital Marketing & Mindset

• Objectives: Understand the basics to advanced of digital marketing and entrepreneurial mindset
• Topics:
  • What is digital marketing?
  • Freelancing vs entrepreneurship vs job
  • Case studies of success
  • Growth mindset and consistency
• Assignment/Activity: Self-assessment on digital goals

Class 2: The Digital Marketing Ecosystem

• Objectives: Learn components of digital marketing
• Topics:
  • SEO, SEM, SMM, content, email, affiliate marketing
  • Paid vs organic traffic
  • Overview of popular platforms
• Assignment/Activity: Create a digital ecosystem chart

Class 3: Niche Selection & Audience Understanding

• Objectives: Identify profitable niches and target audiences
• Topics:
  • Niche research tools
  • Customer avatars and buyer personas
  • Freelance vs product-focused audience
• Assignment/Activity: Create your buyer persona

Class 4: Marketing Funnel & Customer Journey

• Objectives: Understand how customers move through a marketing funnel
• Topics:
  • Awareness, consideration, conversion
  • AIDA model
  • Funnel tools and platforms
• Assignment/Activity: Sketch your own funnel for a business idea

Class 5: Building a Personal Brand

• Objectives: Learn how to brand yourself professionally
• Topics:
  • Visual identity: logo, fonts, color
  • Online presence (LinkedIn, portfolio, personal website)
  • Authority building
• Assignment/Activity: Start designing a basic portfolio/website

Pathway-2: Content Creation & Social Media Mastery (Class 6–10)

Class 6: Content Marketing Strategy

• Objectives: Understand the role of content in marketing
• Topics:
  • Content types (blog, video, infographic)
  • Content pillars and planning
  • Content calendar tools
• Assignment/Activity: Build a 1-week content calendar

Class 7: Copywriting & Persuasive Writing

• Objectives: Learn to write to sell
• Topics:
  • AIDA, PAS, storytelling
  • Headlines, CTAs, social proof
• Assignment/Activity: Write a landing page or product post copy

Class 8: Facebook & Instagram Marketing

• Objectives: Understand key tools and strategies on Meta platforms
• Topics:
  • Business Manager setup
  • Content types and posting schedules
  • Insights and metrics
• Assignment/Activity: Create a business page & schedule 3 posts

Class 9: LinkedIn & Twitter for Business

• Objectives: Leverage professional platforms for visibility
• Topics:
  • LinkedIn profile optimization
  • Building a network
  • Twitter threads and engagement
• Assignment/Activity: Optimize LinkedIn and write a Twitter post

Class 10: YouTube & Video Marketing

• Objectives: Plan and use video for growth
• Topics:
  • Video types: tutorial, testimonial, vlog
  • YouTube SEO
  • Editing tools
• Assignment/Activity: Script and plan a 60-second video

 

Semester-2: 10 classes(20 hours)

SEO Mastery & Paid Advertising Essentials

Pathway-3: Search Engine Optimization (SEO) (Class 11–14)

Class 11: Introduction to SEO

• Objectives: Learn the importance of search visibility
• Topics:
  • Search engines & ranking
  • On-page, off-page, technical SEO
• Assignment/Activity: Analyze a website for SEO

Class 12: Keyword Research

• Objectives: Discover how to find and use the right keywords
• Topics:
  • Keyword tools (Google Planner, Ubersuggest)
  •  Short-tail,Long-tail keywords
• Assignment/Activity: Research keywords for your niche

Class 13: On-Page SEO & Content Optimization

• Objectives: Optimize content for search engines
• Topics:
  • Meta titles, headings, internal links
  • Image SEO
• Assignment/Activity: Optimize a blog post draft

Class 14: Off-Page SEO & Backlinks, Technical SEO

• Objectives: Learn how to build authority
• Topics:
  • Link building strategies
  • Guest blogging and outreach
  • Website Speed Optimization & Core Web Vitals
• Assignment/Activity: Plan an off-page SEO campaign

Pathway-4: Paid Ads & Performance Marketing (Class 15–19)

Class 15: Google Ads – Search Campaigns

• Objectives: Create your first paid search campaign
• Topics:
  • Campaign types, match types, ad copy
• Assignment/Activity: Set up a basic Google Search ad (demo)

Class 16: Google Display & YouTube Ads

• Objectives: Reach broader audiences with visuals
• Topics:
  • Display ad creatives
  • YouTube video ads
• Assignment/Activity: Plan a YouTube video ad concept

Class 17: Facebook & Instagram Ads

• Objectives: Target effectively using Meta Ads
• Topics:
  • Custom audiences, ad types
  • Retargeting intro
• Assignment/Activity: Build a basic Facebook campaign

Class 18: Retargeting & Conversion Tracking

• Objectives: Convert more using tracking tools
• Topics:
  • Facebook Pixel, Google Tag Manager, CPAI, Server site tracking
• Assignment/Activity: Setup Pixel/CAPI on a mock website

Class 19: Ad Budgeting & Optimization

• Objectives: Manage campaigns efficiently
• Topics:
  • CPC, CPA, ROI, A/B testing
• Assignment/Activity: Analyze sample ad reports

Class 20:Productivity & Digital/AI Tools

• Objectives: Streamline workflow
• Topics:
  • Trello, Notion, Canva, ChatGPT
• Assignment/Activity: Set up a content board in Trello/Notion

 

Semester-3: 10 classes(20 hours)

Email, Affiliate Marketing & Freelance Business Launch

Pathway-5: Email & Affiliate Marketing (Class 20–22)

Class 21: Email Marketing Fundamentals

• Objectives: Build an email list that converts
• Topics:
  • Importance of Email Marketing in Digital Strategy
  • Lead magnets, landing pages
  • Email platform overview
  • Writing High-Converting Email Campaigns
• Assignment/Activity: Design a lead magnet with CTA

Class 22: List Building & Automation

• Objectives: Automate email campaigns
• Topics:
  • Welcome sequences
  • Segmentation
  • Email Automation & AI Tools
• Assignment/Activity: Build an automated workflow

Class 23: Affiliate Marketing & CPA

• Objectives: Earn with affiliate products and CPA Marketing
• Topics:
  • Finding offers
  • Honest promotion
  • CPA marketing Strategy
• Assignment/Activity: Join an affiliate network and pick a product

Pathway-6: Freelancing Skills & Tools (Class 23–26)

Class 24: Freelancing Platforms Overview

• Objectives: Choose the right freelance platform
• Topics:
  • Upwork, Fiverr, Freelancer.com
• Assignment/Activity: Create/optimize freelancer profile

Class 25: Creating Portfolios & Case Studies

• Objectives: Showcase your best work
• Topics:
  • Elements of a good portfolio
  • Writing compelling case studies
• Assignment/Activity: Draft your case study and share on LinkedIn

Class 26: Analytics & Reporting

• Objectives: Use data to make decisions
• Topics:
  • Google Analytics, Facebook Insights
• Assignment/Activity: Analyze traffic and report KPIs

Pathway-7: Monetization, Campaign Building & Capstone Project (Class 27–30)

Class 27: Facebook Page, TikTok and  YouTube 

Class 28: Build Your Campaign (Workshop)

• Objectives: Apply all learned skills
• Topics:
  • Funnel, ad, email, SEO integration
• Assignment/Activity: Build and present a mini-campaign

Class 29: Client Acquisition & Outreach

• Objectives: Find and convert clients
• Topics:
  • Through LinkedIn, Facebook
  • Cold email, DMs, job boards
• Assignment/Activity: Write and send minimum 3 outreach messages

Class 30: Final Project + Q&A + Career Path Planning

• Objectives: Showcase your skills and plan ahead
• Topics:
  • Portfolio presentation
  • Freelance/entrepreneurial roadmap
• Assignment/Activity: Final presentation and graduation

 

Semester-4: 10 classes(20 hours)

Digital Business & Professional Development

Pathway-8:Business Models, E-commerce & Professional Development(31 to 40)

Class 31: Digital Business Models

• Objectives: Understand scalable online business models
• Topics:
  • Productized services
  • Digital products (eBooks, templates, courses)
  • Memberships & SaaS
  • Business Model Canvas
• Assignment/Activity: Draft your personal digital business model using the Business Model Canvas

Class 32: Choosing the Right Platform for E-commerce

• Objectives: Decide between Woo-Commerce & Shopify based on business goals
• Topics:
  • Shopify vs Woo-Commerce: Pros & Cons
  • Domain, Hosting & Platform Setup
  • Essential tools & integrations
• Assignment/Activity: Select a platform and create a project plan for your online store

Class 33: Woo-Commerce/Shopify Website Setup (Part 1)

•  Objectives: Build an operational e-commerce store

• Topics:
  • Theme installation and customization
  • Adding products and categories
  • Payment gateway setup
• Assignment/Activity: Set up your e-commerce store with at least 3 products

Class 34: Woo-Commerce/Shopify Website Management (Part 2)

•  Objectives: Learn how to maintain and manage your e-commerce store

• Topics:
  • Order & inventory management
  • Plugins/apps to boost performance
  • Customer support & live chat
• Assignment/Activity: Simulate customer purchase and manage order backend

Class 35: Product SEO & Marketing

• Objectives: Drive organic traffic and sales through SEO

• Topics:
  • Product keyword research
  • On-page SEO for product pages
  • SEO tools and performance tracking 
• Assignment/Activity: Optimize 1 product page using SEO best practices

Class 36: CV & Personal Branding Strategy

• Objectives: Craft a professional identity for job/Business/freelance success

• Topics:
  • Freelance CV vs. Job CV
  • LinkedIn optimization
  • Branding across platforms
• Assignment/Activity: Create a modern CV and optimize LinkedIn profile

Class 37: Emailing & Email Writing Strategy

• Objectives: Master professional email writing

• Topics:
  • Formal vs. informal emails
  • Follow-up strategies
  • Email etiquette for outreach & clients
• Assignment/Activity: Write 2 versions of an outreach email for a project/client

Class 38: English Communication Strategy – Writing Focus

• Objectives: Improve written professional communication

• Topics:
  • Clear messaging & tone
  • Writing proposals and reports
  • Grammar tools (Grammarly, Hemingway)
• Assignment/Activity: Write a proposal for a freelance project

Class 39: English Communication Strategy – Speaking Focus

• Objectives: Develop speaking confidence for clients/interviews

• Topics:
  • Pronunciation & fluency practice
  • Mock interviews & client calls
  • Role-playing negotiation scenarios
• Assignment/Activity: Record a 2-minute pitch for a service you offer

Class 40: Final Project Presentation & Review

• Objectives: Apply your learning to your business or freelancing journey

• Topics:
  • Final business plan or store walkthrough
  • Peer & mentor feedback
  • Career roadmap & mentorship
• Assignment/Activity: Present your e-commerce store or business model + Q&A

Additional Assistance:: Full course

• *** Assistance will be provided in preparation for obtaining the NTVQF/NSDA certificate.
• *** Assistance will be provided in Personal E-commerce business Startup.
• Job/Freelancing Assistance
• Lifetime membership in professional English Communication group

How will you benefit?

You will get the opportunity to :

• Become a full stack Digital Marketer.
• Become a lifetime membership and support.
• Track a proven pathway of many successful freelancers.
• Track a pathway of getting lucrative Digital Marketing based jobs.
• Involve yourself in a sophisticated environment and knowledge to become a successful entrepreneur.